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Beyond the Runway: How Thailand is Trading Heritage for Global Clout
Beyond the Runway: How Thailand is Trading Heritage for Global Clout
FRIDAY, JULY 10, 2026
Officials, designers and craft experts outline how Thai textiles and intangible heritage are being reshaped into global cultural capitalFrom Folk Music to National Capital: How Kalasin’s Pong Lang Revitalises Secondary Cities
From Folk Music to National Capital: How Kalasin’s Pong Lang Revitalises Secondary Cities
MONDAY, JULY 06, 2026
Pong Lang, a traditional instrument of Thailand’s Isan region, is being elevated as a vital form of cultural capital to drive the creative economy in secondary cities. Rooted in vibrant local wisdom, it is now being reimagined through cultural content to generate long-term economic value.Thai heritage arts take global stage in Frankfurt and Seoul as soft power push gains pace
Thai heritage arts take global stage in Frankfurt and Seoul as soft power push gains pace
MONDAY, JUNE 22, 2026
Thailand showcases Khon, Nora, Songkran traditions and Thai classical dance in Germany and South Korea as part of a wider cultural soft-power drive led by the Culture Ministry.Sawasdee Seoul 2026 brings Thai soft power to over 100,000 visitors
Sawasdee Seoul 2026 brings Thai soft power to over 100,000 visitors
SATURDAY, JUNE 20, 2026
Sawasdee Seoul Thai Festival 2026 opens in South Korea, promoting Thai soft power, innovation, tourism and economic diplomacyThai Cultural Heritage Becomes Independent Creators' Passport to Global Markets, Meta Reports
Thai Cultural Heritage Becomes Independent Creators' Passport to Global Markets, Meta Reports
THURSDAY, JUNE 18, 2026
Boy Love series, T-Pop and Muay Thai are travelling further than ever on Reels, as Instagram tells Thai creators that cultural authenticity, not follower count, is now the surest route to a global audienceSawasdee Seoul Thai Festival 2026: Thailand’s creative energy takes centre stage in Seoul
Sawasdee Seoul Thai Festival 2026: Thailand’s creative energy takes centre stage in Seoul
WEDNESDAY, JUNE 17, 2026
Sawasdee Seoul Thai Festival 2026 will bring Thai culture, food, creativity, startups and community ties to Cheonggye Plaza in SeoulThe Lanna Frontier: Chiang Rai’s Transnational Fashion Revolution
The Lanna Frontier: Chiang Rai’s Transnational Fashion Revolution
WEDNESDAY, JUNE 10, 2026
Discover how Chiang Rai Fashion to The World Season 4 transmutes Lanna heritage into a global soft power statement via the "Future Tribe" framework.Thai Artisan Brand Behind Dior and Lisa’s Iconic Look
Thai Artisan Brand Behind Dior and Lisa’s Iconic Look
SUNDAY, JUNE 07, 2026
Traditional Northern Thai wickerwork has successfully broken free from its rural, utilitarian origins to conquer the highest echelons of international fashion. Through an artful blend of local wisdom and modern design, home-grown brand 'Vassana' has elevated humble bamboo weaving into a high-fashion medium, capturing the attention of luxury powerhouse Dior and dressing global megastar Lisa Blackpink.Tasteful Thailand brings Thai cuisine to the world with global documentary award
Tasteful Thailand brings Thai cuisine to the world with global documentary award
SATURDAY, MAY 23, 2026
Tasteful Thailand, a TAT-Tencent documentary showcasing Thai cuisine and culture, has won Best Documentary at the Telly Awards in the United States.Thailand Turns Longevity Tourism into a Healthspan Journey
Thailand Turns Longevity Tourism into a Healthspan Journey
WEDNESDAY, MAY 13, 2026
Thailand is positioning itself as a leading longevity tourism destination, combining precision medicine, wellness resorts, Thai culture and extended-stay medical visas.